Beyond Surveys, Studies
and Data :

We help companies and foreign investors to create value through our various market studies, our data collection and our Consumer analysis.

Welcome to Sapphire Intelligence

Competitive Intelligence
for Powerfull Insights:

Analysis, Assessment, KPIs and Action Plans
Optimal Coverage : Your gateway to Africa

Deep insight

Mystery Shopping surveys
for industries like :

Banking and Consumer Loan
Hotels and Tourism
Automobile
Retail and Shopping Malls

Competitive Intelligence for Powerfull Insights

Mystery Shopping surveys
for industries like

Banking and Consumer Loan
Retail and Shopping Malls
Hotels and Tourism
Automobile

Meticulous Insights

Economic context

In a challenging economic context, the role of intelligence studies and marketing audits becomes a key element in the continuous improvement process.

Marketing Research & Competitive Intelligence.

Services

Explore a comprehensive range of services, from uncovering customer mysteries to satisfaction surveys, market studies, and positioning, to focus groups, as well as competitive intelligence analyses. Simultaneously, enhance the cohesion and effectiveness of your sales teams through team-building sessions and specialized training. An integrated approach to understand, evolve, and excel in your business domain.

Mystery shopping, exit interviews, and satisfaction surveys.

Investor Advisory In Morocco

Market studies, positioning studies, & focus groups.

Intelligence studies and competitive intelligence.

Team building & Sales team training.

Partners & Associates.

virtuoso.ma

A groundbreaking web solution specially designed for managing virtual trade shows.

For massive client recruitment and retention

We have an innovative web solution called “Virtuoso” and a powerful relational marketing tool specially designed for managing virtual trade shows. Virtuoso stands out with its exclusive features that facilitate discreet remote business transactions.

This success is made possible thanks to its ability to personalize the display of various types of multimedia content and to manage visitor flows effectively, allowing for multiple simultaneous interactions.

We offer you an innovative virtual trade show platform that converts the physical store into a virtual store with all the maneuverability and flexibility needed for conducting various transactions and interpersonal exchanges.

A Slider

A comprehensive solution from personalized interaction to transaction completion.

Intelligent Visitor Management with Simultaneous Interactions.

Visitor Interface Customization

This web solution enables instant and dedicated interactivity through an enriched chat system (text, audio, video) combined with a SaaS software for visitor interface customization. The platform thus offers the ability to conduct multiple personalized interviews simultaneously while ensuring the confidentiality of exchanges. Additionally, the platform provides a detailed report of interactions and exchanges for the purpose of improving business performance.

Service Offering

Investor Advisory

Market and Competition Study, Investment Code, Industry-Specific Tax Benefits, Competitive Intelligence Study prior to establishment, Legal Advice, and Choice of Legal Forms .

Mystery Customer Investigation Mission

To ensure an audit of the service quality provided at the level of our own agencies and external network points of sale.
To ensure the proper implementation of the commercial procedures and after-sales services established by the company.
To identify areas for improvement and weaknesses to address.
To lead front office teams based on the neutral and objective findings of mystery shopper surveys.

Competitive Intelligence Mission

Conduct a mystery shopper study of the competition (to be defined by mutual agreement) & carry out investigations on the remuneration and commissions of automotive introducers.
Define Key Performance Indicators (KPIs) to enhance the commercial strategy.
Upgrading regulatory notes from the Central Bank & Circulars from the APSF.

Other Specific Missions

Quantitative and qualitative marketing studies identifying customer needs.
Research & Development of Innovative Products
Establishment or update of a Commercial Charter.

AI partners

Measurement and Analysis Solutions for Attendance

The Measurement of Flows
Real-Time Visitor Behavior

Some Indicators

Building Attractiveness Rate
Real-Time Attendance
Zone Attractiveness Rate
Conversion Rate
Service Rate

What Indicators ?

Real-Time Building Attendance Maximum Presence Threshold Alert in Case of Threshold Exceedance Attendance Forecasts

Enjoy a complementary dashboard to your usual measurements to track in real-time:

The site’s attendance (entries – exits)
The evolution of attendance per hour, per day, per week, etc.
The adherence to the specific store threshold

Anticipate risks through:

Attendance forecasts per day and per hour (based on historical data)
Alerts sent when the authorized threshold is close

Pedestrian Flows

What Measures?

Incoming / outgoing flow

Number of individuals crossing a virtual line in each direction of traffic (entries ≠ exits)

Passing flow

Number of individuals crossing a virtual line, regardless of the direction of traffic

Stops & Stop Time

Number of individuals stopping in an area and average duration of stops

How Does It Work?

Our Deep Learning algorithms operate without recording and in real time:

Sensor Calibration

Custom Analysis Zone Definition

Person Detection via Deep Learning

Tracking Trajectories

Line Crossing Counting

Recording in the Database

Optimal Adaptation to the Environment

Complete Adaptation to Different Brightness Models
Mounting Sensors at Various Heights and Angles

Enhanced Person Detection and Tracking

Differentiation of Passengers’ Paths
Management of High Traffic Flows (simultaneous passages, intersections, …)
Detection of Specific Behaviors (stops, U-turns, …)
Filtration of Elements that Could Disturb the Scene

Deep Learning, a type of artificial intelligence based on statistics, data mining, pattern recognition, and predictive analytics, is significantly more effective than traditional methods in terms of detection accuracy.

Automatic Detection of pedestrians and tracking of movement through Deep Learning

SMARTVISION ®

Centralized Reporting

CENTRALIZED DELIVERY DASHBOARDS THAT ALIGN WITH YOUR ORGANIZATION

Synthetic Vision

A comprehensive and consolidated view of performance

Point of Sale Activity Tracking

Operational Monitoring of Business Indicators

A Manageable and User-Friendly Portal

Customized Access Rights

Exports & Push Mail

Period modifications, analysis step, store configurations, Creation of tailor-made dashboards

Etc.

Framing

Formation of the steering committee
Definition of objectives
Scope validation
Macro planning

Analysis

Technical dimensioning
Functional specifications
Definition of pilot indicators

Deployment

Deployment of the validated solution across the entire scope
Configuration of the solutions

Tracking

Training on the reporting portal
Continuous and proactive monitoring of hardware and software
Maintenance of software and hardware (including on-site replacement)

A dedicated technical contact for project implementation and ensuring data quality
A client manager for project monitoring, defining your KPIs and dashboards, user training,
Proactive and reactive client support.

Auditors

Our team of investigators, well-trained according to MSPA, is also recognized in customer experience and market research. Our team of experts is fully equipped to measure, manage, and assist you in improving your customer experience.

Application form for mystery shoppers

A high-performing team.

Our Blog